Practical solutions for every small business
See how AI transforms real companies step by step
Watch AI transform real businesses
AI in Action is a documentary series exploring how artificial intelligence can transform small and medium-sized enterprises. Far from the big cities and tech hubs, Stuart Ridout, Microsoft AI Innovation Strategist, teaches business owners to take their first steps with AI and unlock the full potential of their companies.
1. Pure Class Vintage
Discover how AI can help a local vintage clothes store boost sales and online visibility. At Pure Class Vintage, Stuart shows Claire how to use AI to enhance product listings, streamline content creation, and reach the right customers more effectively.
2. Black Shuck
See a Norfolk distillery rooted in family and folklore use AI to innovate without losing its essence. At Black Shuck, Stuart helps Sarah and Patrick explore how AI can generate tasting notes, forecast demand, and bring their folklore-inspired products to new audiences.
3. HR4 Business
Find out how a local HR consultancy is using AI to stay ahead in a shifting job market. At HR4 Business, Stuart shows Samantha how to use AI to flag policy risks, simulate interview scenarios, and tailor support to each client’s evolving needs.
4. Beers of Europe
What happens when one of the UK’s biggest beer shops adds AI to the mix? At Beers of Europe, Stuart helps Amanda use AI to reveal customer trends, suggest perfect pairings, and turn their vast stock into a curated experience.
Want to boost your business with AI?
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We’ve helped companies of all sizes, from global corporations to small local businesses, harness the power of artificial intelligence.
We know how AI can streamline processes, improve decision-making and create new growth opportunities.
If you want your business to become a skilled AI user, fill out this form. We’ll be in touch before you even check your phone again.