$950
Registrations open | Until November 30th
ONLINE PROGRAM

AI in Sports

$950
Registrations open
Until November 30th

Enroll today Download brochure
IN COLLABORATION WITH
ABOUT THE

Program

Commitment
3 MONTHS
Format
100% ONLINE
Certification
BY GSIC & MICROSOFT
Access
12 MONTHS

Why learn about AI in Sports?

Enroll
"Generative AI is changing every industry, including sports. Now it’s time to tap into its potential"
"The global sports AI market is projected to reach $16 billion by 2030"
"AI in sports analytics helps prevent injuries and adjust strategies in real-time, enhancing both performance and safety"
“Personalizing fan experiences can increase event engagement by 20%” (Deloitte)
Enroll

OUR STUDENTS WORK IN TOP COMPANIES LIKE

Key Takeaways

  • Fundamentals of AI in sports and responsible implementation
  • Success stories from LaLiga, NBA, ONE, Tennis Australia, and other major sports leagues
  • Mastering ChatGPT, Copilot, and other generative AIs in sports projects
  • Performance and sponsorship analysis using AI and data analytics
  • Personalization of content and interactive fan experiences through AI
  • Building sustainable Smart Venues (SSVs) with AI for better operations and security
  • Development of chatbots and virtual assistants with no-code tools

Syllabus

Module 1
Module 2
Module 3
Module 4
Module 5
Module 6
Module 1
Foundations of AI
  • Welcome to the Program
  • AI in Sports: Introduction and Analytics to maximize athletes potential
  • Machine Learning
  • AI in Society
  • AI and Business
  • Case Study: How ONE uses AI to improve Storytelling Content
  • Case Study: How LaLiga uses AI to improve their Ecosystem
  • Case Study: Some AI tools used by LaLiga
Sebastian Lancestremere
WW Strategic Partnerships Director at GSIC
Anna Cejudo
Co-CEO & Co-founder at Founderz
Michael Downey
Full Stack Engineer at On The Stage
Ahmad Alokush
Founder at Ahmadeus Technology Boutique
Ameya Sawant
Product Leader at ONE Championship
Miguel Ángel Leal Góngora
CTO & Chief Innovation Officer at LaLiga
Javier Tebas
President of LaLiga
Module 2
Generative AI in Sports
  • Prompt Engineering: Bing Chat
  • Generative AI Evolution: Copilot with GPT-4 and Designer
  • Case Study: Live Subtitles
Shahzia Holtom
Global Head of Technical Excellence at Microsoft
Marcus Tee
Solutions Architect at Microsoft
Lorenzo Fenoll
Innovation Projects with AI Assistant at LaLiga
Magda Teruel
Customer Success Account Manager at Microsoft
Module 3
AI Data Visualization & Power BI
  • Business Intelligence Platforms
  • Preparing Data
  • Visualizations Overview
  • Generating Visuals in Power BI
  • Data Analysis Expressions (DAX)
  • Algorithms
  • Images: exploring object recognition
  • NLP in BI
  • Case studies: Dynamic Pricing & Goal Probability
Helen Wall
Instructor for Power BI at LinkedIn
Module 4
Ethics in Artificial Intelligence
  • Ethical Considerations in AI
  • Ownership, Protection and Commercialization of Data
  • IP risks in creating and using a generative AI
  • Responsible AI: advancing safe, secure & trustworthy AI
Nathan Vandy
Blockchain Law and Governance
Marianna Foerg
Associate IP Solicitor at Potter Clarkson
Mark Nichols
Senior Associate - IP at Potter Clarkson
Neha Monga
Strategy & Operations Leader at Microsoft
Mihaela Vorvoreanu
Director of Education for Aether
Module 5
Fan Engagement and Smart Venues
  • Personalizing Content for Fans
  • Sentiment Analysis with AI
  • Techniques in Merchandising and E-Commerce
  • Interactive Experiences
  • AI in Sports Venues
  • Enhancing Security with AI in Sports Venues
  • Smart Ticketing and Access Control Systems
  • AI for Positive Social Impact
  • AI for Sustainability
  • Case Study: Fan engagement and content enhancement with AI
  • Case Study: Racism identification
  • Case Study: the Smart Stadium of the Future
Sherry Andre
Associate Professor at Lynn University
Joe Inglés
Associate Professor at Lynn University
Harrison Lee
Trade Mark Attorney at Potter Clarkson
Federico Decia
Co-founder & CEO at Nub8
Ricard Blanch
Global Compliance at Disney
Sathesh Sriskandarajah
Risk, AI, Climate & Innovation Expert
Lorenzo Fenoll
Innovation Projects with AI Assistant at LaLiga
Minerva Elizabeth Santana
Business Process Manager at LaLiga
Module 6
Innovation in Sport – Beyond AI
  • The Future of the Sports Industry
  • Patenting AI inventions
  • Case Study: Machine Learning Models & Convolutional Neural Network in Sports
  • Predictive Modeling
  • Emerging Trends and Future Predictions
  • Case Study: FIFPRO
Alfonso Medina
Head of Media Rights at Tennis Australia
Karina Lopez Gonzalez
Associate at Potter Clarkson
Federico Decia
Co-founder & CEO at Nub8
Sathesh Sriskandarajah
Risk, AI, Climate & Innovation Expert
Alexander Bielefeld
Director Global Policy & Strategic Relations at FIFPRO
Michael Leahy
Global Policy, Strategic & Projects at FIFPRO
Rick Cost
Head of High Performance at US Soccer

Designed for

  • Sports clubs and federations
  • Leagues and academic institutions
  • Sports equipment companies
  • Nutrition and fitness brands
  • Sports consultancies and insurance providers
  • Sports media and broadcasting
  • Athletes, coaches, and fans
Meet your instructors

Anna Cejudo

Co-CEO and Co-Founder at Founderz

Javier Tebas

President of LaLiga

Mihaela Vorvoreanu

Director of Education for Aether

Sebastian Lancestremere

WW Strategic Partnerships Director

Shahzia Holtom

Global Head of Technical Excellence at Microsoft

Alexander Bielefeld

Director Global Policy & Strategic Relations at FIFPRO

Minerva Elizabeth Santana

Business Process Manager at LaLiga

Ameya Sawant

Product Leader at ONE Championship

Sherry Andre

Associate Professor at Lynn University

Sathesh Sriskandarajah

Partner at Accubits Technologies

Alfonso Medina

Head of Media Rights at Tennis Australia

Neha Monga

Strategy & Operations Leader at Microsoft

Ricard Blanch

Global Compliance at Disney

Michael Leahy

Global Policy - Strategic Projects at FIFPRO

Helen Wall

Business Intelligence

Lorenzo Fenoll

Innovation Projects with AI Assistant at LaLiga

Miguel Ángel Leal Góngora

CTO & Chief Innovation Officer at LaLiga

Marianna Foerg

Associate IP Solicitor at Potter Clarkson

Joe Inglés

Associate Professor at Lynn University

Marcus Tee

Solutions Architect at Microsoft

Karina Lopez Gonzalez

Associate at Potter Clarkson

Kevin Bellinger

Director of Product Management at Microsoft

Federico Decia

Co-Founder & CEO at Nub8

Mark Nichols

Senior Associate - IP at Potter Clarkson

Harrison Lee

Trade Mark Attonery at Potter Clarkson

Rick Cost

Head of High Performance at US Soccer

Michael Downey

Full Stack Engineer at On The Stage

Nathan Vandy

Ethical Implications of AI

Ahmad Alokush

Founder at Ahmadeus Technology Boutique

Black FridAI Offer

Until November 24th, you can register with a 25% discount.

Full price

After November 24th, the Black FridAI discount will end but you can still register at full price.

Closed Registration

On November 30th, we will close the registration process, you will have to wait for a new opening to enroll.

Methodology

  • On-demand lessons with professionals and organizations that are changing the game
  • Weekly live events about the latest news
  • #Unstoppable Community of +13.000 students
  • No exams, no schedules

Frequently Asked Questions

Access & Program duration
Requirements & Certification
Flexibility & Work compatibility
Methodology & Evaluation
Instructors & Tools
Price, Payment methods & Plans for business
Access & Program duration
If I sign up today, when can I start?

You can start right after you enroll: if you sign up for the program now, you can start today.

As soon as you register, you'll receive an email with access to all the program content. This includes both video lessons and optional access to weekly masterclasses and live events.

However, there’s no mandatory start date since our approach allows each student to choose when to learn and progress at their own pace—no fixed schedules!

How long will it take me to complete the program?

The program is designed for a commitment of 3 to 5 hours per week. These hours can be divided however the student prefers; for example, 30 minutes a day.

With this level of dedication, our students typically take an average of 3 to 4 months to complete the program and earn the certification. However, from the moment of enrollment, students have 12 months of access to all the content, allowing them to progress at their own pace.

Once I start, how much time do I have to finish? How long will I have access to the content?

Once you enroll, you will have 12 months to complete the master’s content and submit your final project.

After the 12 months, you’ll still have access to the platform to enjoy the weekly masterclasses and stay connected with the community, but you will no longer be able to view the classes.

Can I do it at my own pace?

Of course! Our methodology is based on microlearning (short pre-recorded videos of 5 to 15 minutes) and practical activities, allowing each student to organize their time and progress at their own pace without fixed schedules.

Requirements & Certification
Is there a minimum level of studies or previous knowledge?

No, you don’t need any specific tech qualifications or educational level. The program is designed for all levels and backgrounds, regardless of their tech expertise.

In fact, one of the foundations of our collaborative methodology is that we can all learn from each other, including more than 13,000 students with very different profiles from our own.

Is there a final certification?

Yes. Upon completing the program, you will receive and be able to export your certification in AI in Sports by Founderz Business School, endorsed by GSIC and Microsoft, to your LinkedIn profile.

Flexibility & Work compatibility
Can I take the program if I’m working or studying?

Absolutely! We've designed the program using a microlearning approach (short video lessons of 5 to 15 minutes) specifically so it can be balanced with work, other studies, and family.

While we do offer live events weekly (which are optional), they’re designed to fit around other commitments. Plus, we regularly ask the community for feedback on the best times to schedule them, so more students can attend. And don’t worry, all events are recorded and available on the platform, so you can watch them whenever it suits you.

Are the classes live? Do I have to log in at a specific time?

No, the classes are on-demand. This means that once you have access to the platform, you can watch all the classes at your own pace without needing to log in at a specific time to view them.

Is it online or is there an in-person component?

The program is 100% online.

Methodology & Evaluation
How is the methodology? Are the classes pre-recorded?

The methodology is based on four key pillars:

1. Pre-recorded classes of 5 to 15 minutes with industry experts (all of them active professionals).

2. Practical activities at the end of each module to apply the concepts learned.

3. Weekly live events to deepen knowledge with program instructors.

4. Discussions and networking with a community of over 13,000 professionals in the Virtual Campus.

How is the evaluation system? Are there exams?

The evaluation is divided into two parts:

1. Practical exercises at the end of each module, which are shared with the rest of the community. Once you submit your activity, you'll have access to your peers' work to learn from them.

2. A final mandatory project upon completing the program. This project is designed to build on the previous activities and put everything you’ve learned into practice.

No exams!

How can I be sure that the content is up-to-date when AI evolves so quickly?

We know that AI is constantly advancing—new tools and features emerge every day. It’s incredible how fast it evolves and what we’re able to achieve with it, delivering results that seemed unimaginable just a few months ago.

That’s why we work hard to keep our content up-to-date and useful for our students. Even if it means re-recording classes or adding new tools to the curriculum.

Additionally, the weekly live events with instructors provide the perfect opportunity to stay informed about the latest trends and tools.

Instructors & Tools
How many instructors are there? Are they active professionals?

We currently have over 30 instructors, all of them active professionals in the tech industry with years of experience studying the progress of AI. Many of them are part of the Microsoft team.

What tools are studied during the program?

Some of the main tools you'll learn to use in the master’s program are ChatGPT, Copilot, Power Platform, Azure, Midjourney, and more.

Do we get free access to paid tools as students?

As part of the #Unstoppable community, you’ll receive a voucher for free access to Microsoft Power Platform tools for twelve months.

The other tools are not included in the program price, but most of them offer free versions.

Price, Payment methods & Plans for business
What are the payment methods?
  • Credit or debit card
  • Bank transfer
  • Installment payments
Are there plans for companies or organizations?

Yes, we offer specific plans for companies or organizations.

If you're interested in implementing one of our programs in your institution, please write to us at enterprises@founderz.com, and we will assist you personally. Based on your needs and the number of employees you wish to train, we will design a plan that best fits your situation.

Can’t find your answer?
Let's talk

“For me, completing the master’s with Founderz has opened my mind and allowed me to advance much further in my profession. I now use AI for practically 60% to 70% of my work.”

Tatiana Lara
AI & Innovation Program Student

"I’ve been able to balance the Founderz program perfectly with my personal life. Since you can go through the sessions at your own pace and intensity, it’s fantastic. I really appreciate that the sessions are recorded, as I can revisit the ones I didn’t fully understand or that sparked more interest."

Fredy Civit
AI & Innovation Program Student

"With two kids and a job, it’s hard to find time, but Founderz makes it so easy: the platform, the program, everything is super user-friendly, and there’s a ton of information."

Jesús Royuela
AI & Innovation Program Student

"Before starting the master’s program, my knowledge of AI was quite limited. I felt a lot of frustration knowing that I needed to learn new things but not knowing how to approach them."

Maria Miralles
AI & Innovation Program Student
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