$950
Enroll today
ONLINE PROGRAM

AI in Sports

$950
Enroll today Download brochure
IN COLLABORATION WITH

ABOUT THE
Program

Commitment
3 MONTHS
dedicación del máster en ia
Format
100% ONLINE
modalidad del máster en ia
Certification
BY GSIC & MICROSOFT
certificación del máster en ia
Access
12 MONTHS
acceso del máster en ia

Why learn about AI in Sports?

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"Generative AI is changing every industry, including sports. Now it’s time to tap into its potential"
"The global sports AI market is projected to reach $16 billion by 2030"
"AI in sports analytics helps prevent injuries and adjust strategies in real-time, enhancing both performance and safety"
“Personalizing fan experiences can increase event engagement by 20%” (Deloitte)
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OUR STUDENTS WORK IN TOP COMPANIES LIKE

Key Takeaways

  • Understand the fundamentals of AI in sports and how to implement it responsibly

  • Learn from the success stories of top sports leagues like LaLiga, NBA, ONE, and Cricket Australia

  • Master using ChatGPT, Copilot, and other generative AIs for sports projects

  • Leverage AI and data analytics to evaluate performance and sponsorships

  • Personalize content and enhance fan experiences with AI

  • Use AI to build Sustainable Smart Venues (SSVs) that improve operations and security

  • Develop chatbots and virtual assistants using no-code tools

Syllabus

Module 1
Module 2
Module 3
Module 4
Module 5
Module 6
Module 1
Foundations of AI
  • Welcome to the Program
  • AI in Sports: Introduction and Analytics to maximize athletes potential
  • Machine Learning
  • AI in Society
  • AI and Business
  • Case Study: How ONE uses AI to improve Storytelling Content
  • Case Study: How LaLiga uses AI to improve their Ecosystem
  • Case Study: Some AI tools used by LaLiga
Sebastian Lancestremere
WW Strategic Partnerships Director at GSIC
Anna Cejudo
Co-CEO & Co-founder at Founderz
Michael Downey
Full Stack Engineer at On The Stage
Ahmad Alokush
Founder at Ahmadeus Technology Boutique
Ameya Sawant
Product Leader at ONE Championship
Miguel Ángel Leal Góngora
CTO & Chief Innovation Officer at LaLiga
Javier Tebas
President of LaLiga
Module 2
Generative AI in Sports
  • Prompt Engineering: Bing Chat
  • Generative AI Evolution: Copilot with GPT-4 and Designer
  • Case Study: Live Subtitles
Shahzia Holtom
Global Head of Technical Excellence at Microsoft
Marcus Tee
Solutions Architect at Microsoft
Lorenzo Fenoll
Innovation Projects with AI Assistant at LaLiga
Magda Teruel
Customer Success Account Manager at Microsoft
Module 3
AI Data Visualization & Power BI
  • Business Intelligence Platforms
  • Preparing Data
  • Visualizations Overview
  • Generating Visuals in Power BI
  • Data Analysis Expressions (DAX)
  • Algorithms
  • Images: exploring object recognition
  • NLP in BI
  • Case studies: Dynamic Pricing & Goal Probability
Helen Wall
Instructor for Power BI at LinkedIn
Module 4
Ethics in Artificial Intelligence
  • Ethical Considerations in AI
  • Ownership, Protection and Commercialization of Data
  • IP risks in creating and using a generative AI
  • Responsible AI: advancing safe, secure & trustworthy AI
Nathan Vandy
Blockchain Law and Governance
Marianna Foerg
Associate IP Solicitor at Potter Clarkson
Mark Nichols
Senior Associate - IP at Potter Clarkson
Neha Monga
Strategy & Operations Leader at Microsoft
Mihaela Vorvoreanu
Director of Education for Aether
Module 5
Fan Engagement and Smart Venues
  • Personalizing Content for Fans
  • Sentiment Analysis with AI
  • Techniques in Merchandising and E-Commerce
  • Interactive Experiences
  • AI in Sports Venues
  • Enhancing Security with AI in Sports Venues
  • Smart Ticketing and Access Control Systems
  • AI for Positive Social Impact
  • AI for Sustainability
  • Case Study: Fan engagement and content enhancement with AI
  • Case Study: Racism identification
  • Case Study: the Smart Stadium of the Future
Sherry Andre
Associate Professor at Lynn University
Joe Inglés
Associate Professor at Lynn University
Harrison Lee
Trade Mark Attorney at Potter Clarkson
Federico Decia
Co-founder & CEO at Nub8
Ricard Blanch
Global Compliance at Disney
Sathesh Sriskandarajah
Risk, AI, Climate & Innovation Expert
Lorenzo Fenoll
Innovation Projects with AI Assistant at LaLiga
Minerva Elizabeth Santana
Business Process Manager at LaLiga
Module 6
Innovation in Sport – Beyond AI
  • The Future of the Sports Industry
  • Patenting AI inventions
  • Case Study: Machine Learning Models & Convolutional Neural Network in Sports
  • Predictive Modeling
  • Emerging Trends and Future Predictions
  • Case Study: FIFPRO
Alfonso Medina
Head of Media Rights at Tennis Australia
Karina Lopez Gonzalez
Associate at Potter Clarkson
Federico Decia
Co-founder & CEO at Nub8
Sathesh Sriskandarajah
Risk, AI, Climate & Innovation Expert
Alexander Bielefeld
Director Global Policy & Strategic Relations at FIFPRO
Michael Leahy
Global Policy, Strategic & Projects at FIFPRO
Rick Cost
Head of High Performance at US Soccer

Designed for

  • Sports clubs and federations
  • Leagues and academic institutions
  • Sports equipment companies
  • Nutrition and fitness brands
  • Sports consultancies and insurance providers
  • Sports media and broadcasting
  • Athletes, coaches, and fans
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Meet your instructors

Anna Cejudo

Co-CEO and Co-Founder at Founderz

Javier Tebas

President of LaLiga

Mihaela Vorvoreanu

Director of Education for Aether

Sebastian Lancestremere

WW Strategic Partnerships Director

Shahzia Holtom

Global Head of Technical Excellence at Microsoft

Alexander Bielefeld

Director Global Policy & Strategic Relations at FIFPRO

Minerva Elizabeth Santana

Business Process Manager at LaLiga

Ameya Sawant

Product Leader at ONE Championship

Sherry Andre

Associate Professor at Lynn University

Sathesh Sriskandarajah

Partner at Accubits Technologies

Alfonso Medina

Head of Media Rights at Tennis Australia

Neha Monga

Strategy & Operations Leader at Microsoft

Ricard Blanch

Global Compliance at Disney

Michael Leahy

Global Policy - Strategic Projects at FIFPRO

Helen Wall

Business Intelligence

Lorenzo Fenoll

Innovation Projects with AI Assistant at LaLiga

Miguel Ángel Leal Góngora

CTO & Chief Innovation Officer at LaLiga

Marianna Foerg

Associate IP Solicitor at Potter Clarkson

Joe Inglés

Associate Professor at Lynn University

Marcus Tee

Solutions Architect at Microsoft

Karina Lopez Gonzalez

Associate at Potter Clarkson

Kevin Bellinger

Director of Product Management at Microsoft

Federico Decia

Co-Founder & CEO at Nub8

Mark Nichols

Senior Associate - IP at Potter Clarkson

Harrison Lee

Trade Mark Attonery at Potter Clarkson

Rick Cost

Head of High Performance at US Soccer

Michael Downey

Full Stack Engineer at On The Stage

Nathan Vandy

Ethical Implications of AI

Ahmad Alokush

Founder at Ahmadeus Technology Boutique

Black FridAI Offer

Until November 24th, you can register with a 25% discount.

Full price

After November 24th, the Black FridAI discount will end but you can still register at full price.

Closed Registration

On November 30th, we will close the registration process, you will have to wait for a new opening to enroll.

Methodology

  • On demand lessons from professionals and organizations that are changing the game
  • Weekly live events covering the latest news
  • #Unstoppable Community of +50.000 students
  • No exams, no schedules
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Frequently Asked Questions

Program Access & Duration
Requirements & Certification
Flexibility & Work-Life Balance
Methodology & Evaluation
Instructors & Tools
Pricing, Payment Options, & Business Plans
Program Access & Duration
If I sign up today, when can I start?

You can start right after you enroll; if you sign up for the program now, you can start today! As soon as you register, you'll receive an email with access to all the program content. This includes both video lessons and access to weekly masterclasses and live events. There’s no mandatory start date since our approach allows each student to choose when to learn and progress at their own pace—no fixed schedules!

How long will it take me to complete the program?

The program is designed to fit into a flexible schedule, with a recommended commitment of 3 to 5 hours per week. You can break this down however suits you best, like dedicating 30 minutes a day.

On average, students complete the program and earn their certification in 3 to 4 months at this pace. However, you’ll have 12 months of access to all course content from the moment you enroll, allowing you to go at your own speed and revisit material whenever you need.

Once I start, how much time do I have to finish? How long will I have access to the content?

Once you enroll, you will have 12 months to complete the master’s content and submit your final project.

After the 12 months, you’ll still have access to the platform to enjoy the weekly masterclasses and stay connected with the community, but you will no longer be able to view the classes.

Can I do it at my own pace?

Of course! Our methodology is based on microlearning (short pre-recorded videos of 5 to 15 minutes) and practical activities, allowing each student to organize their time and progress at their own pace without fixed schedules.

Requirements & Certification
Is there a minimum level of studies or previous knowledge?

No, you don’t need any specific tech qualifications or educational level. The program is designed for all levels and backgrounds, regardless of technical experience.

In fact, one of the core principles of our collaborative approach is that we all learn from one another. With over 50,000 students from diverse backgrounds, everyone brings something unique to the table.

Is there a final certification?

Yes. Upon completing the program, you will receive and be able to export your certification in AI in Sports by Founderz Business School, endorsed by GSIC and Microsoft, to your LinkedIn profile.

Flexibility & Work-Life Balance
Can I start the program if I’m working or studying?

Absolutely! We've designed the program using a microlearning approach (short video lessons of 5 to 15 minutes) specifically so it can be balanced with work, other studies, and family.

While we do offer live events weekly (which are optional), they’re designed to fit around other commitments. Plus, we regularly ask the community for feedback on the best times to schedule them, so more students can attend. And don’t worry, all events are recorded and available on the platform, so you can watch them whenever it suits you.

Are the classes live? Do I have to log in at a specific time?

No, the classes are on-demand. That is, once you have access to the platform, you will be able to view all the classes at your own pace without needing to connect at any specific time to watch them.

Is it online or is there an in-person component?

The program is 100% online.

Methodology & Evaluation
What methodology do we use? Are the classes pre-recorded?

Our methodology is built around four key pillars:

1. Short, pre-recorded lessons (5 to 15 minutes) taught by industry experts who are active professionals.

2. Practical assignments at the end of each module to help you apply what you’ve learned.

3. Weekly live masterclasses or events with program instructors to deepen your understanding.

4. Access to a vibrant Virtual Campus where you can engage and network with a community of over 50,000 professionals.

How does the evaluation work? Are there exams?

The evaluation is split into two parts:

1. Practical assignments at the end of each module, which you’ll share with the community and receive feedback. After submitting your work, you’ll be able to view your peers’ submissions and learn from them.

2. A final project at the end of the program that ties everything together, allowing you to combine your interests and put all the skills you’ve gained into practice.

No exams!

How can I be sure that the content is up-to-date when AI evolves so quickly?

We understand that AI is advancing at a rapid pace, with new tools and features emerging constantly. It’s amazing how quickly things change is really, enabling us to achieve what seemed impossible just months ago.

That’s why we’re committed to keeping our content fresh and relevant, even if it means re-recording lessons or updating the curriculum with new tools.

Plus, our weekly live events with instructors give you a great opportunity to stay up-to-date on the latest trends and innovations in AI.

Instructors & Tools
How many instructors are there? Are they active professionals?

We have over 30 instructors, all of whom are active professionals in the tech industry with extensive experience in AI. Many are also part of the Microsoft team.

What tools are studied during the program?

During the program, several AI tools are studied, focusing on various creative and business applications. These include, but are not limited to, ChatGPT for natural language processing and productivity tasks, GitHub Copilot for assisting developers with coding, and Microsoft 365 Copilot for enhancing everyday work tasks. Additionally, we also look at creative AI tools such as DALL-E 3, MidJourney, Stable Diffusion, Kapwing, and Runway ML are explored for generating images, videos, and art. And many more tools are also studied.

Do we get free access to paid tools as students?

As part of the #Unstoppable community, you’ll receive a voucher for free access to Microsoft Power Platform tools for twelve months.

The other tools are not included in the program price, but most of them offer free versions.

Pricing, Payment Options, & Business Plans
What are the payment methods?
  • Credit or debit card
  • Bank transfer
  • Installment payments
Do you offer plans for companies or organizations?

Yes, we provide tailored plans for companies and organizations.

If you’re interested in bringing one of our programs to your team, please contact us at enterprises@founderz.com. We’ll work with you directly to design a plan that suits your needs and the number of employees you want to train.

Can’t find your answer?
Let's talk

“For me, completing the master’s with Founderz has opened my mind and allowed me to advance much further in my profession. I now use AI for practically 60% to 70% of my work.”

Tatiana Lara
AI & Innovation Program Student

"I’ve been able to balance the Founderz program perfectly with my personal life. Since you can go through the sessions at your own pace and intensity, it’s fantastic. I really appreciate that the sessions are recorded, as I can revisit the ones I didn’t fully understand or that sparked more interest."

Fredy Civit
AI & Innovation Program Student

"With two kids and a job, it’s hard to find time, but Founderz makes it so easy: the platform, the program, everything is super user-friendly, and there’s a ton of information."

Jesús Royuela
AI & Innovation Program Student

"Before starting the master’s program, my knowledge of AI was quite limited. I felt a lot of frustration knowing that I needed to learn new things but not knowing how to approach them."

Maria Miralles
AI & Innovation Program Student
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