$950

Enroll today

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ONLINE PROGRAM

AI in Sports

$950
Enroll today
IN COLLABORATION WITH

ABOUT THE

Program

Commitment

3 MONTHS

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Format

100% ONLINE

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Certification

BY GSIC & MICROSOFT

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Access

12 MONTHS

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Why learn about AI in Sports?

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"Generative AI is changing every industry, including sports. Now it’s time to tap into its potential"
"The global sports AI market is projected to reach $16 billion by 2030"
"AI in sports analytics helps prevent injuries and adjust strategies in real-time, enhancing both performance and safety"
“Personalizing fan experiences can increase event engagement by 20%” (Deloitte)
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OUR STUDENTS WORK IN TOP COMPANIES LIKE

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Key Takeaways

Deportes
  • Understand the fundamentals of AI in sports and how to implement it responsibly

  • Learn from the success stories of top sports leagues like LaLiga, NBA, ONE, and Cricket Australia

  • Master using ChatGPT, Copilot, and other generative AIs for sports projects

  • Leverage AI and data analytics to evaluate performance and sponsorships

  • Personalize content and enhance fan experiences with AI

  • Use AI to build Sustainable Smart Venues (SSVs) that improve operations and security

  • Develop chatbots and virtual assistants using no-code tools

Syllabus

Module 1

Foundations of AI

  • Welcome to the Program
  • AI in Sports: Introduction and Analytics to maximize athletes potential
  • Machine Learning
  • AI in Society
  • AI and Business
  • Case Study: How ONE uses AI to improve Storytelling Content
  • Case Study: How LaLiga uses AI to improve their Ecosystem
  • Case Study: Some AI tools used by LaLiga
Sebastian Lancestremere
Sebastian Lancestremere
WW Strategic Partnerships Director at GSIC
anna cejudo
Anna Cejudo
Co-CEO & Co-founder at Founderz
Michael Downey
Michael Downey
Full Stack Engineer at On The Stage
Ahmad Alokush
Ahmad Alokush
Founder at Ahmadeus Technology Boutique
Ameya Sawant
Ameya Sawant
Product Leader at ONE Championship
Miguel Ángel Leal
Miguel Ángel Leal Góngora
CTO & Chief Innovation Officer at LaLiga
Javier Tebas
Javier Tebas
President of LaLiga
Module 2

Generative AI in Sports

  • Prompt Engineering: Bing Chat
  • Generative AI Evolution: Copilot with GPT-4 and Designer
  • Case Study: Live Subtitles
Shahzia Holtom
Shahzia Holtom
Global Head of Technical Excellence at Microsoft
Marcus Tee
Marcus Tee
Solutions Architect at Microsoft
Lorenzo Fenoll
Lorenzo Fenoll
Innovation Projects with AI Assistant at LaLiga
Magda Teruel
Magda Teruel
Customer Success Account Manager at Microsoft
Module 3

AI Data Visualization & Power BI

  • Business Intelligence Platforms
  • Preparing Data
  • Visualizations Overview
  • Generating Visuals in Power BI
  • Data Analysis Expressions (DAX)
  • Algorithms
  • Images: exploring object recognition
  • NLP in BI
  • Case studies: Dynamic Pricing & Goal Probability
Helen Wall
Helen Wall
Instructor for Power BI at LinkedIn
Module 4

Ethics in Artificial Intelligence

  • Ethical Considerations in AI
  • Ownership, Protection and Commercialization of Data
  • IP risks in creating and using a generative AI
  • Responsible AI: advancing safe, secure & trustworthy AI
Nathan Vandy
Blockchain Law and Governance
Marianna Foerg
Marianna Foerg
Associate IP Solicitor at Potter Clarkson
Mark Nichols
Mark Nichols
Senior Associate - IP at Potter Clarkson
Neha Monga
Neha Monga
Strategy & Operations Leader at Microsoft
Mihaela Vorvoreanu
Mihaela Vorvoreanu
Director of Education for Aether
Module 5

Fan Engagement and Smart Venues

  • Personalizing Content for Fans
  • Sentiment Analysis with AI
  • Techniques in Merchandising and E-Commerce
  • Interactive Experiences
  • AI in Sports Venues
  • Enhancing Security with AI in Sports Venues
  • Smart Ticketing and Access Control Systems
  • AI for Positive Social Impact
  • AI for Sustainability
  • Case Study: Fan engagement and content enhancement with AI
  • Case Study: Racism identification
  • Case Study: the Smart Stadium of the Future
Sherry Andre
Sherry Andre
Associate Professor at Lynn University
Joe Inglés
Joe Inglés
Associate Professor at Lynn University
Harrison Lee
Trade Mark Attorney at Potter Clarkson
Federico Decia
Federico Decia
Co-founder & CEO at Nub8
Ricard Blanch
Ricard Blanch
Global Compliance at Disney
Sathesh Sriskandarajah
Sathesh Sriskandarajah
Risk, AI, Climate & Innovation Expert
Lorenzo Fenoll
Lorenzo Fenoll
Innovation Projects with AI Assistant at LaLiga
Minerva Elizabeth Santana
Minerva Elizabeth Santana
Business Process Manager at LaLiga
Module 6

Innovation in Sport – Beyond AI

  • The Future of the Sports Industry
  • Patenting AI inventions
  • Case Study: Machine Learning Models & Convolutional Neural Network in Sports
  • Predictive Modeling
  • Emerging Trends and Future Predictions
  • Case Study: FIFPRO
Alfonso Medina
Alfonso Medina
Head of Media Rights at Tennis Australia
Karina Lopez
Karina Lopez Gonzalez
Associate at Potter Clarkson
Federico Decia
Federico Decia
Co-founder & CEO at Nub8
Sathesh Sriskandarajah
Sathesh Sriskandarajah
Risk, AI, Climate & Innovation Expert
Alexander Bielefeld
Alexander Bielefeld
Director Global Policy & Strategic Relations at FIFPRO
Michael Leahy
Michael Leahy
Global Policy, Strategic & Projects at FIFPRO
Rick Cost
Rick Cost
Head of High Performance at US Soccer

Designed for

  • Sports clubs and federations

  • Leagues and academic institutions

  • Sports equipment companies

  • Nutrition and fitness brands

  • Sports consultancies and insurance providers

  • Sports media and broadcasting

  • Athletes, coaches, and fans

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Meet your instructors

Anna Cejudo

Co-CEO and Co-Founder at Founderz

Anna Cejudo
founderz logo

Javier Tebas

President of LaLiga

Javier Tebas

Mihaela Vorvoreanu

Director of Education for Aether

Mihaela Vorvoreanu
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Sebastian Lancestremere

WW Strategic Partnerships Director

Sebastian Lancestremere

Shahzia Holtom

Global Head of Technical Excellence at Microsoft

Shahzia Holtom
logo microsoft

Alexander Bielefeld

Director Global Policy & Strategic Relations at FIFPRO

Alexander Bielefeld

Minerva Elizabeth Santana

Business Process Manager at LaLiga

Minerva Elizabeth Santana

Ameya Sawant

Product Leader at ONE Championship

Ameya Sawant

Sherry Andre

Associate Professor at Lynn University

Sherry Andre

Sathesh Sriskandarajah

Partner at Accubits Technologies

Sathesh Sriskandarajah

Alfonso Medina

Head of Media Rights at Tennis Australia

Alfonso Medina

Neha Monga

Strategy & Operations Leader at Microsoft

Neha Monga
microsoft

Ricard Blanch

Global Compliance at Disney

Ricard Blanch

Michael Leahy

Global Policy - Strategic Projects at FIFPRO

Michael Leahy

Helen Wall

Business Intelligence

Helen Wal
linkedin

Lorenzo Fenoll

Innovation Projects with AI Assistant at LaLiga

Lorenzo Fenoll

Miguel Ángel Leal Góngora

CTO & Chief Innovation Officer at LaLiga

Miguel Ángel Leal

Marianna Foerg

Associate IP Solicitor at Potter Clarkson

Marianna Foerg

Joe Inglés

Associate Professor at Lynn University

Joe Inglés

Marcus Tee

Solutions Architect at Microsoft

Marcus Tee
logo microsoft

Karina Lopez Gonzalez

Associate at Potter Clarkson

Karina Lopez

Kevin Bellinger

Director of Product Management at Microsoft

Kevin Bellinger
microsoft

Federico Decia

Co-Founder & CEO at Nub8

Federico Decia

Mark Nichols

Senior Associate - IP at Potter Clarkson

Mark Nichols

Harrison Lee

Trade Mark Attonery at Potter Clarkson

Harrison Lee

Rick Cost

Head of High Performance at US Soccer

Rick Cost

Michael Downey

Full Stack Engineer at On The Stage

Michael Downey

Nathan Vandy

Ethical Implications of AI

Nathan Vendy

Ahmad Alokush

Founder at Ahmadeus Technology Boutique

Ahmad Alokush

Methodology

  • On demand lessons from professionals and organizations that are changing the game

  • Weekly live events covering the latest news

  • #Unstoppable Community of +50.000 students

  • No exams, no schedules

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Frequently Asked Questions

Program Access & Duration

When can I start the program if I enroll today?

The start date will be available on our website once the registration period is activated. If it is not yet available, you can request information and our academic team will inform you about the next available sessions.

After you enroll, you will receive an email with your personal access details to the platform. From the specified date, you can begin exploring all the available resources: video lessons, weekly masterclasses, and optional live events.

There is no predetermined start date. Our flexible methodology allows you to begin when you decide and progress at your own pace, without fixed schedules.

How long does it take to complete the AI and Innovation in Sports program?

The program is designed to be completed within 3 to 4 months, following a methodology where you dedicate 3 to 5 hours per week, broken into 30-minute daily study sessions.

Of course, you can distribute your time as you prefer, knowing that you will have 12 months from registration to access all the content.

How long will I have access to the content?

Upon enrolling, you will have 12 months to complete the syllabus, program activities, and the final project presentation.

After this period, you will still have access to the platform and our community to attend weekly masterclasses and stay connected with the community.

However, you will no longer be able to view the program's classes.

Requirements & Certification

What qualifications are required to enter the Artificial Intelligence Applied to Sports program?

No specific qualifications or educational level are required. The program is designed to cater to all types of profiles and levels.

Additionally, one of the foundations of our collaborative methodology is for all students to share their knowledge, regardless of their background, to learn from each other.

You will have more than 100,000 peers waiting for you in our community, where you can network and learn.

Will I receive a certification after completing this program?

Yes, once you finish the program, you will receive the “Advanced AI in the Sports Sector” certification, endorsed by GSIC and Founderz.

Along with this certification, you will also receive official Microsoft badges that certify your knowledge and mastery of AI tools from this technology partner.

Does the Artificial Intelligence Applied to Sports program is the same as a master’s degree?

At Founderz, we have designed a specialized training program in AI applied to sports, with a focus entirely oriented toward the job market in the sports activities sector.

When you complete the program and submit your final project, you will receive a certificate signed by Founderz, GSIC, and Microsoft. However, this is not a university master's degree

Flexibility & Work-Life Balance

Is the AI in Sports program compatible with other activities?

Absolutely! The program is designed to be flexible, so it fits perfectly into your schedule, even if you are working or studying.

We use the microlearning method, which consists of short videos from 5 to 15 minutes, allowing you to progress at your own pace and organize your time accordingly.

Additionally, although we have weekly live events (which are optional), they are designed to be accessible and adaptable to different schedules.

We regularly ask the community about their preferred times to ensure that most people can attend.

And if you can’t make it, no worries! All events are recorded and available on the platform so you can watch them at your convenience.

What is the class system like for the program?

Once you access the platform, you will be able to view all classes and study materials. It’s an on-demand program, with pre-recorded classes so you can watch them whenever you prefer.

You can attend the sessions at your own pace without worrying about specific schedules. This gives you the flexibility to adapt the classes to your time and need

Is the program 100% online?

All the educational content is online, except for some in-person events that we organize from time to time.

These events are held within the #imparable community of Founderz, but they are not mandatory and are not part of the curriculum. They are more of an opportunity to keep learning and network with students and faculty from the community.

Methodology & Evaluation

What is the methodology of the AI and Innovation in Sports program?

At Founderz, we’ve established a methodology that follows 4 key points:

  • Recorded Classes: 5 to 15-minute videos taught by industry professionals.
  • Practical Activities: at the end of each module, based on real-world cases.
  • Weekly Live Events: interact with professors and deepen your knowledge.

Community: Connect with over 100,000 professionals in the Virtual Campus, where you can participate in debates and network.

Do I need to take exams for evaluation?

In the AI Applied to Sports program, there are no exams. Instead, we use other evaluation criteria that focus on practical work with real or very close-to-reality cases.

Firstly, there are practical exercises that you will share with the community. After presenting them, you will have access to your peers' activities to learn about their approach.

The second evaluation criterion is a final project. At the end of the program, you will need to submit a final project that allows you to apply everything you have learned throughout the program.

Given that AI is advancing daily, how do I know the content is updated?

As AI experts, we know how crucial it is to stay up-to-date to provide the best training. Therefore, we work daily to track all tools and updates to ensure our content is always current and relevant for our students.

In fact, whenever necessary, we re-record certain classes, introduce new tools to the syllabus, and make all the necessary adjustments. Additionally, the weekly online events with the professors provide the perfect opportunity to keep up with everything.

Instructors & Tools

Who are the instructors for the program?

At Founderz, we have active professionals in the sports and technology sectors to teach our program.

Our instructors have years of experience studying and applying AI in their work, integrating it into their daily processes, which allows them to offer a practical and up-to-date perspective on its use.

Which AI tools are covered in the AI and Innovation in Sports program?

ChatGPT, Copilot, Power Platform, Azure, and Midjourney, among others. These tools are used in the sports field to streamline processes, and by the end of the program, you will have full control over them.

Are these AI tools in sports free?

By studying with Founderz, you will also become part of the #unstoppable community. As a member, you will receive a voucher granting you free access to Microsoft’s Power Platform tools for two months.

Other tools are not included in the program’s price, but most offer free versions that you can use.

Pricing, Payment Options, & Business Plans

What payment options are available?

You can pay via bank transfer or, if you prefer, by credit or debit card.

Can I pay for the program in installments?

Absolutely, we offer the option of paying in installments to make the process easier for you.

Can companies and organizations take this program?

Of course! If you have a company and want to train your employees in the use of AI applied to sports, email us at empresas@founderz.com.

We will create a customized educational itinerary tailored to your needs and the number of people interested, designing the best plan for your organization.

Can’t find your answer?
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“For me, completing the master’s with Founderz has opened my mind and allowed me to advance much further in my profession. I now use AI for practically 60% to 70% of my work.”

Tatiana Lara AI & Innovation Program Student
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"I’ve been able to balance the Founderz program perfectly with my personal life. Since you can go through the sessions at your own pace and intensity, it’s fantastic. I really appreciate that the sessions are recorded, as I can revisit the ones I didn’t fully understand or that sparked more interest."

Fredy Civit AI & Innovation Program Student
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"With two kids and a job, it’s hard to find time, but Founderz makes it so easy: the platform, the program, everything is super user-friendly, and there’s a ton of information."

Jesús Royuela AI & Innovation Program Student
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"Before starting the master’s program, my knowledge of AI was quite limited. I felt a lot of frustration knowing that I needed to learn new things but not knowing how to approach them."

María Miralles AI & Innovation Program Student
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