The collaboration between Founderz and Magnific shows how we understand AI in creative work: as a tool to speed up processes, not to replace creative judgment. Generative AI can accelerate many creative processes, but creative judgment and artistic direction still depend on human talent.
That is why we help creative professionals understand how these technologies work and integrate them into their workflows without replacing their judgment.
A master’s program for applying generative AI to creative work
This partnership led to the creation of the Online Master’s in Generative AI for Creatives, also developed in collaboration with Microsoft.
The program offers seven specializations: advertising, fashion, communications and social media, illustration, film, branding, and architecture and interior design.
Throughout the program, students also learn from industry experts who already use AI in their day-to-day work and gain hands-on experience with tools widely used across the creative industry: Magnific and Midjourney for images, Runway and Kling for video, ElevenLabs for voice, and Adobe Firefly, DaVinci Resolve, or Figma, depending on the specialization.
This means our students start applying generative AI to their own work from the very first module, while learning to use it with creative judgment and professional responsibility.