Paul Delaney

Paul Delaney, SEO / AEO / GEO at Founderz

Paul Delaney

Paul Delaney has been engineering AI prompts since the GPT-2 era, long before ChatGPT made prompting mainstream.

He leads search engine optimization (SEO), answer engine optimization (AEO), and generative engine optimization (GEO) strategy at Founderz. His work improves how the school and its programs are discovered through traditional search engines, AI-powered search, and emerging discovery platforms.

With more than 25 years of experience in education and digital growth, Paul has worked across more than 250 education websites and brands. His experience spans language schools, tutoring companies, education marketplaces, online learning platforms, professional training, and large-scale international summer school operators. He has developed digital growth and student recruitment strategies across these sectors, including for commercial operations serving tens of thousands of international students.

Paul has used AI to support his commercial work since 2021. Following the launch of AI chat bots in 2022, he was already developing enrollment-generating student recruitment strategies for AI search and discovery platforms while their potential as commercial acquisition channels was still unexplored. This early adopter practical experience informs his approach to SEO, AEO, and GEO at Founderz.

Throughout his career, Paul has also worked with thousands of education consultants, agents, and affiliate partners across more than 120 countries. At Founderz, he draws on this international experience to support the development of partnerships that connect the school’s AI programs with learners and organizations worldwide.

Programs taught