What is a smart stadium?

In recent years, sports have evolved, not just in what happens on the field, but also in how fans experience the game. It’s no longer enough to have a good view of the pitch or grab a sandwich at halftime.

Technology has made a powerful entrance into sports venues, bringing with it a new generation of infrastructure: smart stadiums.

But what exactly does it mean for a stadium to be “smart”? How does it transform the spectator experience, and what role does artificial intelligence play in the process?

In this article, we break it all down in a clear and accessible way, especially if you’re just starting to explore digital transformation in the world of sports.

A smart stadium is much more than just free Wi-Fi

When we hear the term smart stadium, it’s easy to think it simply means having good connectivity. And while high-speed Wi-Fi is a key part, a smart stadium goes far beyond that.

A smart stadium is a sports facility that integrates different technologies to enhance the fan experience, streamline internal operations, and increase overall profitability.

This includes everything from real-time video surveillance analytics and interactive displays, to IoT (Internet of Things) sensors, mobile apps for fan engagement, and even artificial intelligence applied to security or athletic performance.

What technologies make a smart stadium possible?

Full connectivity: the first step

The foundation of any smart stadium is its network infrastructure. For all systems to work together smoothly, robust connectivity is essential. This includes:

• High-speed Wi-Fi available in every part of the stadium
• 5G networks enabling faster communication between devices
• Optimized and redundant cabling systems

This allows fans to share their experience in real time while giving event organizers access to valuable live data.

IoT sensors: a stadium that “feels”

Sensors are the “eyes and ears” of a smart stadium. Thanks to the Internet of Things, these devices can collect data on a wide range of variables, such as:

• Seat occupancy
• Foot traffic in hallways and entrances
• Temperature and environmental conditions
• Energy consumption

When interpreted correctly, this data helps optimize everything from climate control and lighting to staff deployment.

Interactive screens and apps: a more immersive experience

Fan experience is a core pillar of smart stadiums. Through interactive displays, personalized mobile apps, and digital services, attendees can:

• Watch instant replays from different angles
• Order food without leaving their seats
• View real-time stats
• Participate in polls or games during the match

These tools also help clubs and event organizers better understand their audience and deliver tailored content.

The role of artificial intelligence in smart stadiums

Artificial intelligence is becoming increasingly important in all areas of sports, and stadiums are no exception. From predicting attendance to using facial recognition for faster access, AI opens up a world of possibilities.

One of the most exciting applications is in security. Real-time video analysis can detect suspicious behavior or predict potentially dangerous crowd build-ups. AI is also used to optimize cleaning or maintenance services based on foot traffic patterns.

Additionally, some clubs already use AI tools to analyze player performance during games and share that data live with fans through the stadium app—bringing the game even closer to the stands.

What are the benefits of a smart stadium?

Turning a traditional stadium into a smart one is a big decision—but the benefits are clear for everyone involved.

For the fans

• Greater comfort and a personalized experience.
• Faster services, shorter lines, and better access to information.
• Exclusive access to digital content.

For stadium managers

• Increased operational efficiency.
• Better event planning thanks to historical data.
• New revenue streams through personalized advertising or data monetization (always respecting privacy).

For clubs and sports organizations

• Enhanced brand image and stronger fan loyalty.
• Opportunity to monetize the digital experience beyond ticket sales.
• Higher commercial value of the venue.

Real-world examples of smart stadiums

Some of the best examples of smart stadiums include the Tottenham Hotspur Stadium in London, featuring 360º LED screens and surround sound; or the Mercedes-Benz Stadium in Atlanta, offering high-speed Wi-Fi for more than 70,000 attendees simultaneously.

In Spain, Atlético de Madrid’s Riyadh Air Metropolitano Stadium was one of the pioneers in adopting this model, and it has become a benchmark for other sports venues currently undergoing digital transformation.

Founderz and innovation in sports education

At Founderz, we understand that the future of sports lies in digital transformation and the strategic use of technology. That’s why our Online Program in AI and Sports helps professionals from all industries learn how to apply concepts like artificial intelligence, digital transformation, and user experience in sports and entertainment.

If you want to understand how a smart stadium is built from the inside, or how digital tools are revolutionizing event management, explore our online program and become part of this new era.

A smart stadium is not just a tech-filled building, it’s a new way of living sports, connecting with fans, and making the most out of every event. The transformation goes beyond aesthetics: it’s a commitment to efficiency, safety, and personalized experiences.

At a time when innovation is key to standing out, investing in a smart stadium isn’t just a trend, it’s a strategic move for the future.

Ready to be part of the change?

Visit Founderz and take your first step toward the future of sports.

This post is also available in: Español