The best AI copywriting prompts, 22 to copy (2026)

A good AI copywriting prompt gives the tool one concrete decision: who it writes for, which benefit you can defend and what action the copy should prompt. This library has 22 prompts to copy into ChatGPT, Claude, Copilot and Gemini: headlines, landing pages, ads, email, ecommerce and social.

AI speeds up the first draft, the variants and the search for angles. The judgment is still yours. To learn it inside a complete process, see the AI program for creatives at Founderz.

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What you’ll take from this

This is what you will find in the library, built so you can copy a prompt, swap the brackets, brainstorm angles and refine a first draft in minutes, with copy that resonates with your target audience.

• 22 copywriting prompts to copy, with brackets for your audience, offer and channel.
• Prompts built for what each tool does best: ChatGPT, Claude with long documents, Copilot inside Word, Outlook and Excel, Gemini with Google Workspace.
• The method behind them: the fields of a copy prompt and an example of a weak prompt made strong.
• A review method to keep your brand voice, check the facts and improve the call to action.

A copywriting prompt is the instruction you give an AI tool to produce, transform or evaluate copy: headlines, ad copy, website copy, product descriptions, email campaigns, call-to-action alternatives or a critique of an existing text. AI copywriting tools help a copywriter who needs more copy variations, a marketer on tight calendars and a specialist who knows the product but wants to organize the brief before writing. If you need the generator for another role or industry, they are all in the Founderz AI prompt library.

ChatGPT prompts for copywriting

ChatGPT is the most general option: it is good for generating many variants fast, working with a file you upload and chaining rounds (quantity first, then selection). Replace the brackets with real information and always ask it to mark missing details with [DETAIL MISSING] instead of inventing them.

Headlines and landing pages

Headlines built on benefit, problem and proof

Act as a senior copywriter for a professional training brand.
Context: I am writing for [audience, for example small business managers who have never used AI] who want to achieve [outcome]. The program includes [verifiable elements: hours, format, certification].
Task: propose 12 headlines for the landing page: 4 focused on the benefit, 4 on the problem and 4 on the proof.
Constraints: maximum 10 words per headline, clear and friendly tone, no absolute promises, no empty adjectives and no rhetorical questions. Do not invent figures.
Format: a table with three columns (type, headline, promise it communicates).

Second round: from quantity to a decision

These are the 12 headlines above. Pick the three that are clearest for someone who does not know the brand [brand name].
For each one say: what promise it communicates, which objection it leaves unanswered and an alternative version of 8 words or fewer.
Drop the ones that sound interchangeable with any competitor and explain why in one line.

First block of a landing page

Act as a direct-response copywriter specialized in [industry].
Write the first block of a landing page for [offer]. Audience: [audience and situation]. Current problem: [friction]. Main benefit: [provable benefit]. Available proof: [data point, case or mechanism].
Constraints: natural language, no superlatives, no invented figures. The call to action must state the real next step, for example "Book a 20-minute call".
Format: headline, a 35 to 45 word subheadline, three concrete benefits with one sentence each and two call-to-action options.

Ad copy, email and ecommerce

Meta or Google ad with a character limit

Act as a paid advertising specialist for [ecommerce / SaaS / training].
Context: ad for [Meta Ads / Google Ads], segment [audience and decision stage], click destination [landing page with the offer].
Task: write 5 variants. Each one sets an expectation the landing page can meet.
Constraints: headline of 30 characters maximum, primary text of 125 maximum, one idea per variant, no fake urgency and no unapproved discounts.
Format: numbered list with the character count of each element.

Follow-up email to an interested lead

Act as an email marketing manager with a friendly, concrete tone.
Context: the contact is [segment] and has already shown interest in [topic or offer]. Real data point to start from: [evidence].
Task: write an email whose goal is [reading a guide / booking a call / trying a tool].
Constraints: body of 120 to 160 words, no artificial pressure, no mention of discounts unless approved.
Format: two alternative subject lines, a preheader, the body and a call to action.

Ecommerce product page

Act as an ecommerce copywriter who protects accuracy.
Context: product [name], audience [persona and use case]. Verified specifications: [data]. Main keyword: [keyword], without forcing repetition.
Task: write the description, separating features, benefits and limits.
Constraints: do not invent materials, stock or reviews; if a detail is missing, write [DETAIL MISSING].
Format: headline, a 60-word introduction, five bullet benefits, one sentence on care or compatibility and a call to action.

LinkedIn and Instagram

LinkedIn post from your own experience

Act as a professional content editor for LinkedIn.
Context: audience [role or industry]. Own material to start from: [real experience, data point or lesson].
Task: write a post about [idea].
Constraints: 220 words maximum, [direct and friendly] tone, no generic hashtags, no self-help phrases and no empty requests for engagement.
Format: a one-line hook, three short paragraphs, one concrete example and a closing question that invites replies.

Instagram caption with on-screen text

Act as an Instagram content creator for a [industry] brand.
Context: piece type [20-second reel / 6-slide carousel] about [topic]. Audience [profile]. Goal [saves / shares / link visits].
Task: write the text content of the piece.
Constraints: caption of 150 words maximum, [friendly] tone, 3 specific hashtags maximum.
Format: caption, an opening line for the first 3 seconds, on-screen text per scene and an accessible description of the image.

Claude prompts for copywriting

Claude handles long texts and careful drafting well: you can paste a brand guide, a transcript or a whole document and ask it to respect what it says. These four prompts use that.

Brand voice guide from your own texts

Act as an editor in chief documenting a brand voice.
Context: below I paste five texts from [brand] that I consider excellent: [text 1] [text 2] [text 3] [text 4] [text 5].
Task: describe the voice you see: sentence rhythm, usual vocabulary, words it avoids, how it addresses the reader and how it closes.
Constraints: base every observation on a sentence quoted from the texts; do not invent traits that do not appear.
Format: a one-page guide with sections (tone, vocabulary, structure, what to avoid) and three "do this, not that" pairs built from my texts.

Rewrite a long text without losing the voice

Act as an advertising copy editor.
Context: this is the draft of a [landing page / whitepaper / services page] for [audience]: [paste the full text]. This is the brand voice guide: [paste the guide].
Task: rewrite the text to be clearer and more concrete, and mark every major change.
Constraints: do not change any fact, figure or proper name; keep the heading structure; remove interchangeable sentences and repetition.
Format: the rewritten text, followed by a list of the five changes that most affect persuasion and why.

Audit a landing page against the brief

Act as a brand strategy director reviewing copy before it goes live.
Context: brief: [goal, audience, main message, approved proof]. Landing page text: [paste the text].
Task: compare the text with the brief and find claims without proof, unanswered objections and messages that contradict the brief.
Constraints: quote the exact sentence for each problem and do not propose rewrites until the end.
Format: a table (sentence, problem, severity high/medium/low) and then three rewrites for the high-severity problems.

Case study from an interview

Act as a B2B case study writer.
Context: transcript of an interview with a customer at [company and industry]: [paste the transcript]. I have permission to use the direct quotes.
Task: write a 400-word case study with situation, decision, result and lesson.
Constraints: use only facts and figures from the transcript; quotes must be verbatim; if a result is missing, write [DETAIL MISSING] instead of estimating it.
Format: headline, a 40-word standfirst, body with four subheadings and two pull quotes.

Copilot prompts for copywriting

Copilot is useful when the copy starts from your own files and your daily work in Word, Outlook, Excel and Teams. Availability of each feature depends on your license and version; if one does not appear, use the same prompt in the Copilot chat and paste in the content.

Word: proposal draft from your notes

Act as a sales writer.
Context: use the document [file name with the client meeting notes] as the only source. Client: [company and industry]. Goal of the proposal: [get a pilot approved].
Task: write a draft commercial proposal from those notes.
Constraints: professional, direct tone, no superlatives; do not include prices or deadlines that are not in the document.
Format: one-sentence summary, client problem, proposal, expected results, next steps and a call to action.

Outlook: persuasive reply to an email thread

Act as an account executive who wants to close a conversation without pushing.
Context: this email thread with [client] ends with the objection [price / timing / doubt about the result]. My goal is [to get a call this week].
Task: write a reply that acknowledges the objection and offers real proof.
Constraints: 120 words maximum, friendly and professional tone, no discounts or invented urgency.
Format: subject line, body and a call to action with two time options [day and time].

Excel: product descriptions from a table

Act as an ecommerce copywriter.
Context: the table [table name] has one row per product with the columns [name, material, dimensions, use, price].
Task: add a "Description" column with a 40 to 50 word text for each row.
Constraints: use only the data in the row; do not invent features; same tone for every row: [friendly and clear]; do not repeat the same opening phrase.
Format: one cell per product and, separately, a list of the rows where information was missing.

Teams: from the meeting to key messages

Act as a content strategist.
Context: use the transcript of the meeting [meeting name] about the launch of [product or campaign].
Task: extract the three key messages we agreed on and turn them into a headline, an email subject line and a LinkedIn post.
Constraints: do not add promises that were not made in the meeting; mark anything that depends on a pending decision with [CONFIRM].
Format: a table with message, headline, subject line and post, and a list of pending decisions.

Gemini prompts for copywriting

Gemini fits if you work in Google Workspace: it can draw on Docs, Gmail, Sheets and Drive files depending on your account and plan. These four prompts start from that setup.

Docs: from a brief to an article outline

Act as a content editor for [industry].
Context: the brief is in the document [document name]. Audience: [profile]. Main query the article must answer: [query].
Task: propose the structure of an article that answers that query.
Constraints: do not invent data; flag what information would need research before writing.
Format: H1, a list of H2s with one sentence of content each, five FAQs and the points where evidence is missing.

Gmail: three versions of a newsletter

Act as the newsletter manager for a [industry] brand.
Context: this is last week's newsletter: [paste the text]. This week's topic is [topic] and the goal is [clicks to an article / replies].
Task: write this week's with the same tone, without repeating structures or openings.
Constraints: 180 words maximum, a single call to action, no unsupported claims.
Format: three versions with different subject lines and preheaders and one line explaining the angle of each.

Sheets: ad variants per row

Act as a search ads specialist.
Context: in the sheet [sheet name] each row is a product or service with the columns [name, main benefit, audience, URL].
Task: write two headlines and one description for each row.
Constraints: headlines of 30 characters maximum, description of 90 maximum, no repeated opening words across rows, no superlatives.
Format: new columns "Headline 1", "Headline 2", "Description" and "Characters".

Drive: review a text against your brand guide

Act as a brand reviewer.
Context: the brand guide is in [Drive document name] and the text to review is in [second document name].
Task: review the text against the guide: tone, banned words and approved messages.
Constraints: cite the guide for each observation; do not change the meaning of the text.
Format: list of violations (sentence, guide rule, proposed fix) and a final version.

More copywriting prompts: SEO, calls to action and editing

These three work in any tool. They are the ones I use most to get from a first draft to a publishable text.

SEO outline that answers a search intent

Act as an SEO content strategist.
Context: I want to rank a page for the query [query] aimed at [audience]. Brief: [paste the brief].
Task: propose the structure of a useful article that answers the intent behind that search.
Constraints: work the main keyword in naturally, with no repetition quota; flag which claims need a source.
Format: search intent in one sentence, H2s with their content, FAQs, related terms and data to research.

Calls to action that state the next step

Act as a conversion specialist.
Context: the page is a [page type] for [audience] and the real next step is [action: book a call, download the guide, start the trial].
Task: write 8 calls to action for the main button.
Constraints: 5 words maximum, start with a verb, state what happens next, no fake urgency.
Format: a table with the call to action, the expectation it creates and the objection it reduces.

Edit like an editor: remove clichés and interchangeable lines

Act as a demanding copy editor.
Context: this text is for [channel] and [audience]: [paste the text].
Task: mark every interchangeable sentence, cliché and unsupported claim, and propose a concrete alternative for each.
Constraints: do not add data that is not in the text; when a detail is needed, ask me.
Format: a table (original sentence, problem, alternative) and at the end the full edited text.

How I built these copywriting prompts

Prompt engineering applied to copywriting works when it turns a vague request into an editorial brief. Every prompt above uses the same five fields, although you do not need to fill all of them for a piece of microcopy.

This template combines the five fields and works for writing your own copy prompts:

Act as [editorial role]. Write [piece and format] for [audience]. The offer is [product or service] and the main benefit we can defend is [benefit with evidence]. The goal is [action]. Use a [tone] tone, include [proof, objection or keyword] and avoid [claims, clichés or words]. Deliver [number of variants] and explain in one line why each one works. If a critical detail is missing, ask before writing.

Five tips for writing your own

1. Start with the decision, not the piece. “Convince a CFO to book a demo” works better than “write a sales email”.
2. Paste the real material. An approved review, a transcript or the product data are worth more than any adjective.
3. Ask for few variants with a clear criterion. Four headlines per angle compare better than a list of forty.
4. Tell it what to do when a detail is missing. “Write [DETAIL MISSING]” prevents invented figures.
5. Iterate on one variable. Change the tone or the length, not both, so you know what improved the result.

A weak prompt made strong

The first leaves the model to guess audience, benefit, channel and tone. The second makes those four decisions for it, which is why the result needs fewer rounds. To customize a prompt like this for your brand, save the variables that repeat: audience, approved messages, reserved words, brand terms and examples of “yes” and “no”. That small library saves you explaining the brand in every request, and it works the same if you work with an outside advertising copywriter.

Best practices for AI copywriting

AI copywriting works best when you treat the output as a draft from a fast junior writer: useful, quick and in need of an editor. These best practices keep the copy persuasive and accurate.

• Keep your brand voice: paste approved examples and a short list of words to use and avoid.
• Write for one target audience and its specific pain points, not for everyone.
• State the value proposition in one sentence before you ask for copy and back it with social proof you can verify.
• Use AI to brainstorm and refine drafts, and edit the final text yourself so it resonates with real readers.
• Measure the result, such as conversion rate or click-through rate, and feed what works back into your prompts.
• Check facts, legal claims and that meta descriptions and title tags match the page.

How to adapt the same prompt to each tool

The five-field structure does not change between ChatGPT, Gemini, Copilot and Claude. What changes is where your material lives and how best to hand it over to each one.

ChatGPT

It responds well to long prompts with a clear output format and to chained rounds. Attach a file with your brief when you have one and ask for variants in a table.

Gemini

It works best when the material is in your Google account: name the document, sheet or email it should draw on and ask for one deliverable per message.

Copilot

Replace pasting text with referencing your Microsoft 365 files: the Word document, the Outlook thread, the Excel table or the Teams transcript. State which file is the only source.

Claude

It is the one that handles pasting a lot of text best. Use it for voice guides, long reviews and drafts that must respect a document, and ask it to quote the sentences it relies on.

FAQ about AI copywriting prompts

These are the questions that come up most when you start using copywriting prompts with ChatGPT, Claude, Copilot or Gemini, with the direct answer first.

How do I use the copywriting prompt generator?

Pick the type of piece and fill in the variables that really change the text: audience, goal, product, tone and call to action. Copy the prompt from the copywriting prompt generator (linked above), add the evidence from your brief and ask for a short version first.

What is a copywriting prompt?

It is the instruction you give an AI tool to write, transform or evaluate sales copy. It works best as a short specification: role, audience, offer, format and tone.

Can I use ChatGPT for copywriting?

Yes. ChatGPT prompts are good for generating persuasive variants of headlines, ad copy and email subject lines. Give it your audience, your evidence and an output format, and check every fact before publishing.

Can I use Gemini for copywriting?

Yes, especially if your material lives in Google Docs, Gmail or Sheets. Name the file it should use, ask for one deliverable per message and review the facts it adds.

Can AI write persuasive copy on its own?

It can propose persuasive drafts, but it should not decide which promise is true or which tone represents the brand. It needs specific information, review and a person who takes editorial responsibility.

Which prompts work for Instagram or LinkedIn copy?

The ones that specify an idea, an audience, a format and an action. For LinkedIn, add your own experience or data point; for Instagram, define how the visual, the caption and the on-screen text relate.

How do I use ecommerce prompts without hurting SEO?

Include verified specifications and the search intent, and ask it not to force the keyword. Always check materials, compatibility and terms of sale.

Which AI copywriting tools are best: Claude, Copilot or Gemini?

It depends on where your material is. Claude for long documents, Copilot if you work in Word, Outlook or Excel and Gemini if you work in Google Workspace. To compare more options, see this guide to AI tools for copywriting drafts.

Do prompts replace a marketing strategy?

No. They speed up execution. Strategy decides who you talk to, what place the offer holds and how results are measured; without those decisions even the best prompt produces generic copy.

Your next step: learn to apply AI to copywriting with judgment

If your work combines writing, creativity and marketing, go deeper with the AI program for creatives at Founderz. The goal is not to produce more copy without thinking, but to use AI inside a process that keeps research, judgment, brand control and editorial responsibility.