AI in Action: where Artificial Intelligence meets small business.
A journey alongside Stuart Ridout from Microsoft to put artificial intelligence in the hands of everyday businesses.
Artificial Intelligence (AI) has moved from a futuristic concept to a real and accessible tool, capable of completely transforming the way brands interact with their audiences. And in the world of digital marketing, its impact is already being felt.
From how we analyze user behavior to how we personalize content or automate campaigns, AI applied to digital marketing is reshaping the commercial strategy landscape. But what are the trends that will guide us in the coming years? And which tools are leading this revolution?
In this article, we help you understand how AI is evolving in digital marketing, what it can bring to your business, and what you need to consider avoiding falling behind.
What’s happening to AI in digital marketing?
AI and digital marketing are intertwining at an astonishing speed. What once required hours of analysis or almost intuitive decisions can now be resolved in seconds with algorithms that learn, adapt, and predict.
One of the major changes is related to intelligent automation. It’s no longer just about scheduling posts or sending chain emails, but about creating dynamic, personalized, and real-time optimized communication paths.
Additionally, thanks to Natural Language Processing (NLP), systems can understand what people are looking for, feeling, or commenting on, even if they don’t express it directly.
AI also enables more precise audience segmentation, improving conversion rates and detecting behavior patterns that the human eye would miss.
Key trends in the use of AI for digital marketing
1. Predictive personalization
It’s no longer enough to just call the user by their name. Today, brands that stand out are those that anticipate what the user needs before they even say it. AI analyzes real-time data, crosses past behaviors, and predicts intent.
2. Automatic content generation (But with a human touch)
Yes, AI-based text, image, or even video generation tools are advancing rapidly. These technologies allow for the creation of drafts, ideas, or content variations that save time and speed up processes.
For example, tools like Jasper or Copy.ai can generate optimized copy for social media, emails, or blogs in seconds. But there’s always a human review to add that unique touch.
You might be interested → Top 10 best generative AI tools
3. More human-like chatbots and conversational assistants
Customer service has been one of the first areas where AI applied to digital marketing has delivered tangible results. Chatbots no longer just answer basic questions; they can now hold natural conversations, guide users through their purchases, or even qualify leads automatically.
With platforms like Intercom or Drift, brands are turning conversations into sales while simultaneously improving the customer experience.
4. Data analysis and decision-making
This is where AI shines. Thanks to machine learning, it’s possible to analyze large volumes of data in seconds and identify behavior trends, leak points, or conversion drivers.
Even free tools like Google Analytics 4 now include smart features that help interpret data more effectively.
AI tools for digital marketing you should know
It’s not about having “the newest tool,” but about knowing what you need at any given moment. Here are some of the most popular and effective ones:
HubSpot
Ideal for marketing automation, CRM, and personalized content. It uses AI to segment audiences, recommend actions, and optimize funnels.
SurferSEO + ChatGPT o Jasper
For generating optimized content with a focus on organic ranking. Surfer analyzes what ranks on Google, while text generators help create consistent drafts aligned with those guidelines.
Canva with AI
Beyond design, it now allows you to generate images with AI, remove backgrounds, resize automatically, or adapt designs based on the goal.
Phrasee
Specializing in email marketing, this tool generates subject lines and copy based on previous performance, so your campaigns can have higher open and conversion rates.
Advantages and challenges of AI in digital marketing
✅ Advantages
- Better segmentation and personalization
- Time and resource savings
- Higher efficiency in advertising campaigns
- Continuous optimization based on real data
❌ Challenges
- Need for constant human oversight
- Possible biases in data or algorithms
- Risk of over-relying on technology
- Difficulty standing out if everyone uses the same tools
That’s why the most important thing is not just which tool you use, but how you integrate it into your overall strategy and give it a truly distinctive approach.
AI and digital marketing: a relationship that has just begun
We are in the early stages of what promises to be a lasting revolution. And while the enthusiasm for the possibilities of AI is understandable, it’s also essential to keep a cool head, understand its limits, and never lose sight of what’s essential: human connection.
AI can help you go further, but your brand is still yours, and key decisions will always require judgment, creativity, and strategic vision.
Want to start applying AI in your digital marketing strategy?
At Founderz, we are committed to present and future training. We know technology is advancing at lightning speed, which is why we work to bring knowledge to professionals and businesses who want to adapt, grow, and stand out.
In our Porgram in Artificial Intelligence and Innovation, you’ll learn how to make the most of the cutting-edge tools. Our goal is to ensure you make informed decisions and not just rely on intuition.
Don’t wait for change to catch up with you. Be the one to make the first move.
This post is also available in: Español
