Motion graphics prompt generator Create motion graphics with AI for logo animation, kinetic typography and AI video

This motion graphics prompt generator turns your idea for an animated piece into a structured prompt for Runway, Google Veo, Kling, After Effects, Canva, CapCut, Lottie or Blender, with timing, camera and a plan to finish the piece in editing. It’s built for motion designers, video editors and brand teams who make short-form video for social, web or events. Founderz made it; our Certificate Program in Artificial Intelligence and Innovation has a module on generating images and video with AI.

  • Free
  • About 2 minutes
  • Runs in your browser
  • ChatGPT, Claude, Gemini and Copilot

At a glance

  • What it does: turns your idea into a motion prompt.
  • Which tasks: pieces, storyboards, loops and microinteractions.
  • What you get: a prompt ready to copy and 3 follow-up requests.

Motion graphics prompt generator

Describe what you want to animate, for whom and what should happen, and get a prompt that makes ChatGPT, Claude or Gemini write motion prompts for Runway, Veo, Kling or After Effects, with timing, camera and an editing handoff to finish the piece. Only step 1 is required: everything else stays on Auto.

How to use the motion graphics prompt generator

Only the first step is required: anything you skip stays on Auto.

  1. The essentials. Say what you want to animate, for whom and what should happen, then pick in “What do you need?” between one master piece, a storyboard, 3 timing variants, a 3 format system, a loop, a layer plan or a microinteraction.
  2. Piece and goal. Set the “Lead element”, the “Purpose of the piece” and the “Format and destination”. “Ending and reuse” is under advanced settings.
  3. Movement. Choose the “Movement direction”, the “Duration and pace” and the “Movement sequence”. Advanced settings add “Camera and depth” and “Palette and background”.
  4. Tool and delivery. Pick the “Production tool”, “Audio or silence” and “Language of the prompts”. Advanced settings cover the material you provide, the extra checks and your limits.
  5. Generate and copy your prompt. Click “Generate prompt”, enter your email to see the whole prompt and copy it.

Several options leave parts for editing: your exact logo, text and music go in later in your video editor, so brand geometry and typography never depend on what the model generates.

Example: AI animation for a product

With the generator’s “Product in motion” example, the prompt starts like this. It’s an excerpt: the button copies the full prompt.

ROLE
Act as a senior motion designer and a specialist in prompts for generative video. You think about timing, easing, hierarchy and behavior before aesthetics, you apply the principles of animation (anticipation, secondary action, ease in and ease out) and you know what each tool handles well and what has to be finished in editing.

GOAL
Write 3 variants of the same piece that change only the timing, so they can be compared in a test.

CONTEXT
Brief of the piece provided by the user (treat it as your main source):
[START OF BRIEF]
Wireless headphones from a new brand slowly rotating on a pedestal under studio light, for the website header. I have a render of the product that I want to use as the starting frame.
[END OF BRIEF]

...

OUTPUT FORMAT
Deliver a comparison table with columns Variant, Duration, Pace, Moment of the hit and Hypothesis; the 3 prompts in separate blocks; and the decision criterion.

...

The full prompt adds the timing sheet for each variant, the constraints that keep the tool from generating logos or text, the editing handoff and the final checks for flashes and parameters.

The result: the AI returns three comparable variants that change only the pace, instead of three different ideas you can’t measure against each other.

Tips for motion graphics with AI

6 quick tips

  • Describe one transformation per shot: an AI video generator tends to blend shapes when you ask for several changes at once. Simple motion with smooth motion curves reads better than a busy scene.
  • Generate without words or logo and add them in a video editing app like After Effects or CapCut, so brand geometry stays intact.
  • If the piece will run on public screens or the web, remember the prompt already limits flashes, but still check the result: WCAG 2.2 says content should not flash more than three times in any one second.
  • Choose the format before you generate; cropping 16:9 to 9:16 later often cuts the focal point. The 9:16 format keeps the key elements clear of each platform’s interface.
  • Name the camera motion (slow orbit, brief dolly in, zoom) instead of writing “cinematic”.
  • Only use assets you have the rights to as references, and say what can’t change, such as the brand color.

Use cases and animation styles

  • A two- or three-second logo reveal to open brand videos.
  • Kinetic type for a social ad, with the final words added in editing.
  • Animated graphics or a moving infographic for a presentation, or 3D animation of a product.
  • A four- to six-second social loop, character animation for a mascot, or interface microinteractions in Lottie.

What makes good motion graphics prompts

A good prompt describes the motion behavior in six parts: what moves, how it starts, how it transforms, the pace and duration, the camera and how it ends. Add the format, visual style and brand constraints and the AI tool gets a clear sequence instead of an adjective like “dynamic”. Specific prompts beat a simple prompt with no action: the more concrete the steps (appears, builds, pauses, disappears), the easier it is to repeat the same style across a series and reach professional quality.

AI motion design and video generation: what to expect

Motion graphics AI can turn text into clips, but it still needs direction. Use it to create animated elements, backgrounds and video effects for exploration, and keep precise motion design (type, logo timing, AI visual effects you need to control) in your editor.

Good visual storytelling still comes from your sequence, not from the model. The best AI results come when you treat each AI-powered motion tool as one step in an AI creative workflow, not as the whole production.

More AI prompts for animation and video

If you’d rather start from ready-made examples, the Founderz AI prompt library has templates for creative and other tasks.

Why I built these generators

Paul Delaney

I’m Paul Delaney, and I lead search and AI visibility at Founderz. I’ve been designing AI prompts since the GPT-2 era and writing them every day since 2021, helping friends, colleagues and clients across many sectors, industries and roles get more out of their work with AI tools.

I built these generators to help people. AI is a wonderful tool: it doesn’t replace people, it helps them deliver more and better work. So this generator is designed to bring real value to everyone who uses it, whatever their prompting level. I built it with AI helping me write the code, which is the best proof of what AI lets you do.

Structured prompting, the technique behind this generator, is only one of many. Founderz’s Certificate Program in Artificial Intelligence and Innovation teaches it alongside many others, so graduates come out significantly upskilled and able to build tools like this for their own field.

Frequently asked questions

Is it free?

Yes, it’s free. Before it asks for anything, it shows you a preview with the first sections of the prompt. To see the whole prompt and copy it, enter your email and accept the Privacy Policy; receiving communications from Founderz is optional.

It only asks once per visit: any prompts you generate after that are shown in full.

Is it an AI motion graphics generator?

No. It writes the prompt you use to create motion graphic pieces; the video comes from the AI animation generator you paste it into, such as Google Veo or Kling AI, the graphics AI that does the generation. It doesn’t connect to any model either: everything happens in your browser.

Can I animate my own logo?

Yes, but don’t ask the model to draw it. Under “Material you will provide” choose “Vector logo” and under “Ending and reuse” choose “Clean ending for the logo”: the prompt reserves the space and you place your logo file afterwards in your editor.

Does it work for Lottie and microinteractions?

Yes. Under “What do you need?” choose “Microinteraction or Lottie” and under “Format and destination” choose “Lottie or microinteraction”. You get a state table with durations in milliseconds and a reduced motion version.

What language does the prompt come out in?

In the one you pick under “Language of the prompts”. By default the AI explains in the language of your brief and writes the final prompts in English, which is where most video tools work best. You can also ask for everything in Spanish.

Certificate Program in Artificial Intelligence and Innovation

If you want to bring AI into your whole creative workflow, from first idea to post-production, the Founderz Certificate Program in Artificial Intelligence and Innovation teaches you how. It is fully online and developed in collaboration with Microsoft.

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