On November 30, Founderz held the webinar “Transform Your Marketing Strategy with AI,” featuring Pau Garcia-Milà, CEO and co-founder of Founderz, and Arnau Vendrell, Co-CEO & CRO Director at iSocialWeb and Growwer, and instructor in our Online Master’s in AI and Innovation.
This webinar focused on showing marketing professionals how Artificial Intelligence, and ChatGPT in particular, can be a transformative tool in this field, exploring the practical applications of this technology throughout the session and how to adapt them to their needs and goals.
Discovering the Role of Generative AI in Digital Marketing
Pau Garcia-Milà, CEO and co-founder of Founderz, highlighted the school’s commitment to training professionals to lead the future. He also emphasized the evolution of Artificial Intelligence, especially ChatGPT, pointing out how these technologies are changing the way we work.
Arnau began by highlighting how AI can be vital in identifying business opportunities, especially through keyword analysis and comparison among competitors. This analysis helps identify areas where a competitor has a presence and you don’t, opening the door to new market strategies.
He also emphasized the importance of generating personalized content in digital marketing and how ChatGPT can be an effective tool for this purpose. He also addressed translation management to maintain consistency across different languages and platforms, a vital aspect for preserving brand integrity globally.
Finally, the session explored using ChatGPT for analyzing product reviews and suggesting potential improvements in both products and business practices. This approach helps companies not only improve their products, but also optimize their sales and customer service strategies.
The event concluded with a discussion on the future of marketing with AI, underscoring that personalization will be a key factor in future marketing strategies. In this way, AI will allow companies to be more efficient and connect better with their audiences.
The Next Step: Our Online Master’s in AI and Innovation!
For those interested in going deeper into digital marketing and AI, our Online Master’s in Artificial Intelligence and Innovation, in collaboration with Microsoft, is an excellent opportunity to do just that.
This program offers theoretical and practical knowledge about AI and its various applications, and prepares professionals to lead their respective industries in the digital age.
- 100% online
- Dual certification backed by Founderz and Microsoft
- Unlimited access to all program content for 18 months
- Lifetime access to our international community
